What is Kommo?
Kommo is an AI CRM built for sales teams that close deals through messaging apps. It connects WhatsApp, Instagram, TikTok, Facebook Messenger, Telegram, and other chat channels into one place, so reps can manage every lead conversation without losing track of where things stand.
Most CRMs were built around email and phone calls. Kommo is designed for the way people actually buy today, through direct messages and social apps. The AI CRM handles lead qualification, reply suggestions, conversation summaries, and full autonomous sales interactions, while giving managers a live view of the entire pipeline.
Kommo Video
Features & Benefits
- AI Agent: deploy an AI CRM assistant that runs 24/7 across all connected channels, answers questions, suggests products, and closes deals without human involvement; connects directly to e-commerce stores including Shopify and WooCommerce
- Unified Chat Inbox: consolidate all customer conversations from every connected messaging channel into one view so no lead goes unanswered
- Salesbot: build no-code bots that greet new leads, collect contact data, and send follow-up messages on autopilot
- Broadcast Messaging: send bulk outreach campaigns to existing or potential clients through WhatsApp and other connected apps
- AI Writing Assistance: rewrite any outgoing message to fix grammar, adjust tone (professional, friendly, witty), or change length (longer, shorter, simpler) before sending
- AI Reply Suggestions: generate context-aware response options drawn from conversation history and your business knowledge base, ready to apply in one click
- AI Summaries: condense long chat threads into a brief overview that highlights key points and open questions
- AI Task Suggestions: detect action items in incoming messages and create draft tasks for review without manual entry
- Sales Pipeline: give your CRM a visual command center. Track every lead through a board with three switchable views (pipeline, list, inbox) so reps see deal status at a glance
- Client Profiles: store the full history of every customer relationship in one record, including chats, emails, notes, tasks, and team comments
- Kommo Copilot: an AI assistant that fills field values, generates lead summaries, answers platform questions, and translates plain-language questions about your sales data into instant charts and tables
- Automated Workflows: trigger data entry, lead assignment, and task creation without manual input using no-code automation
- Web Forms: collect inbound leads through custom forms that feed directly into the pipeline
- Team Collaboration Tools: communicate with teammates via private messages, group chats, or notes attached to individual client profiles
- Integrations: connect messaging apps, e-commerce platforms, and other third-party tools through a built-in marketplace and public API
What can Kommo do?
- Automate customer conversations across WhatsApp and Instagram
- Qualify leads through AI chat without human input
- Suggest products to customers based on their preferences
- Generate reply options from conversation context
- Summarize long chat threads for fast handoffs
- Detect tasks in incoming messages and create drafts
- Build no-code sales bots for lead capture and follow-up
- Send broadcast messages to leads via WhatsApp
- Track lead pipeline status across a visual board
- Answer plain-language sales data questions with charts
- Rewrite outgoing messages to adjust tone or length
- Connect e-commerce stores to an AI sales agent
Real-World Applications
Small e-commerce businesses can put an AI CRM to work handling the entire customer journey on WhatsApp. A Shopify store owner, for example, might connect their product catalog so the AI agent can answer stock questions, recommend items based on what a buyer asks for, and send a payment link, all without a rep stepping in. Follow-up messages go out through broadcast campaigns after the sale.
Sales teams at service businesses, think real estate agencies, insurance brokers, or marketing consultancies, may use the pipeline board and Kommo Copilot together to stay on top of dozens of active deals. A rep can ask the Copilot in plain language how many leads went cold this month and get a chart back in seconds. The AI CRM also flags overdue tasks and surfaces hot leads so managers know where to focus attention.
Social-first brands that run ads on TikTok and Instagram can capture leads directly from comments and DMs without manually sorting inboxes. The unified inbox pulls messages from every connected channel into one view, and Salesbot can handle initial replies and qualification questions the moment a prospect reaches out, even outside business hours.
Support-heavy teams often struggle with chat handoffs when agents change shifts. AI summaries mean any rep who picks up a conversation can read a short digest of what happened before, rather than scrolling through dozens of messages. Paired with AI reply suggestions drawn from the company knowledge base, new agents can respond accurately to common questions right away.
