What is Breeze?
Breeze is HubSpot’s AI tool designed to support customer-facing teams in marketing, sales, and service. Breeze includes features for automating tasks, enriching CRM data, and analyzing customer insights. This AI tool spans various customer interactions and streamlines work processes, providing integrated AI assistance across HubSpot’s customer platform.
See also: AI tools with Hubspot integration
Features & Benefits
- Breeze Copilot: An AI-driven assistant within HubSpot AI that helps users complete tasks across marketing, sales, and service. It leverages CRM data to quickly generate responses, emails, and updates.
- Breeze Agents: HubSpot’s AI-powered “agents” that automate tasks and workflows in marketing, social media, sales, and customer service to boost team productivity.
- Content Agent: Develops brand-specific blogs, landing pages, and more.
- Social Media Agent: Analyzes industry trends and creates effective social content.
- Prospecting Agent: Supports sales teams with outreach strategies.
- Customer Agent: Answers website inquiries with information from your website and resources.
- Breeze Intelligence: A data enrichment tool within HubSpot AI that updates and enhances CRM records with over 200 million company profiles, helping identify buyer intent and improve conversions.
- Data Enrichment: Expands contact records for more precise targeting.
- Buyer Intent (Beta): Monitors potential clients’ website activity to gauge interest.
- Form Shortening (Beta): Auto-populates forms for higher completion rates.
- Breeze Features: AI functions embedded within HubSpot’s customer platform to improve content management, reporting, and customer service.
- Content Hub: Automates content creation, asset management, and website generation within HubSpot AI, saving time and resources.
- Marketing Hub: Supports lead generation and marketing automation.
- Sales Hub: Provides predictive forecasts, lead scoring, and sales reporting.
- Service Hub: Offers customer service tools such as conversation intelligence and help desk support.
Real-World Applications
Marketing teams can use the Content Agent to consistently publish brand-aligned blog posts, social media content, and newsletters without stretching resources. For sales teams, the Prospecting Agent enhances outreach by crafting personalized messaging, while Buyer Intent insights highlight which potential leads have engaged with company resources. Customer service teams benefit from the Customer Agent, which uses your knowledge base to handle inquiries quickly, reducing response times and improving customer satisfaction.
When launching a campaign, marketers can turn to Breeze Intelligence for enriched contact information and automated form completion, making lead generation a streamlined process. A marketing team can seamlessly collect data from interested website visitors without long forms or gaps in customer records.
For a unique application, imagine a “silent day” challenge where every interaction—emails, social replies, CRM updates—is fully handled by AI agents, just to see how automated your day could be.
