What is Folk?
Folk is an AI CRM that centralizes contacts, conversations, and pipelines across email, LinkedIn, WhatsApp, and social platforms. It automates communication workflows using built-in AI Assistants that handle follow-ups, summaries, enrichment, and outreach. The AI CRM helps users organize relationship data, track interactions, and reduce manual tasks through a simple, collaborative interface.
Folk Features
- folkX extension for LinkedIn
Connect your CRM to LinkedIn, Sales Navigator, and 7+ platforms to capture contacts while browsing, import profiles in bulk, find missing emails, personalize templates inside LinkedIn or Gmail, set reminders, create shared notes, and update pipelines without leaving LinkedIn. - 1-click Enrichment
Automatically find and fill in missing contact data using built-in waterfall enrichment directly inside the app, with no setup or copy-pasting required. Enrichment works with individual profiles or full lists, and is included at no additional cost. - Messages and Sequences
Send bulk personalized email campaigns, schedule time-based follow-up sequences, templatize messages, and track open, click, and reply rates directly from your CRM. AI support assists in writing emails and maintaining full message context per contact. - Assistants
Use built-in AI Assistants that operate continuously to automate communication tasks. The Follow-up Assistant scans Gmail, WhatsApp, and LinkedIn to detect follow-up needs and draft messages. The Recap Assistant summarizes notes and emails and suggests next steps. The Research Assistant scans the web to enrich companies and generate structured research notes. The Workflow Assistant triggers email sending and personalization based on defined conditions. - Dashboards (Premium only)
Analyze your sales funnel, track team and pipeline performance, compare lead segments, monitor progress over time, and identify opportunities using visual dashboards built from your CRM data. - Pipeline management
Visualize and manage your entire sales cycle using collaborative pipelines with Kanban or table views. Auto-sync contacts from Gmail, Outlook, and LinkedIn, use workspace templates for setup, automatically deduplicate contacts, assign reminders, add shared notes, and track all interactions in one place.
Real-world applications
Sales professionals may use Folk’s AI CRM to manage outbound outreach and deal progression. By using the folkX extension, they can instantly capture LinkedIn leads, enrich missing details in one click, and schedule AI-generated email sequences with built-in performance tracking.
Recruiters can manage candidate pipelines and communications across platforms like Gmail, LinkedIn, and WhatsApp. AI Assistants help summarize interviews, suggest next steps, and maintain shared visibility on hiring stages within the pipeline.
Client service teams or agencies might use Folk to run campaigns, track follow-ups, and collaborate across multiple accounts. Email templates can be reused and personalized at scale, while dashboards provide insight into which clients or segments are progressing.
Independent consultants may organize investor or partner relationships with enriched contact records, centralized notes, and reminders. Assistants ensure follow-ups don’t fall through the cracks, and all communication stays linked to the contact profile for future reference.
