What is Layup?
Layup is a user guidance platform that places an AI-powered cursor inside your product to walk users through it live. It produces interactive walkthroughs, feature tours, and conversational prompts that appear directly in the interface. The platform addresses the gap between launching a feature and users actually finding or understanding it. Layup learns your product automatically and adapts its guidance based on each user’s plan, permission level, and role. Teams deploy it by pasting one line of code, with no manual tagging of UI elements required. The cursor can switch between visual guidance and conversational responses in real time, and it connects to existing help content and documentation as an additional source for its answers.
Features & Benefits
- Interactive Onboarding: Layup walks new users through a product step by step using an on-screen cursor, removing the need for manual 1:1 onboarding sessions.
- Feature Tours: Layup surfaces always-on tours that introduce new features to the right users at the right time.
- Conversational Guidance: The onboarding AI tool switches between cursor-led demonstration and chat-based answers depending on what the user needs.
- Automatic Product Learning: Layup studies the product on its own and updates its understanding as the interface changes, without manual tagging.
- Role-Based Adaptation: Guidance is shown based on each user’s plan, permission level, and role.
- Account Segmentation: Layup targets specific user segments and accounts to focus user guidance where it matters most.
- Content Integration: Layup connects to existing documentation and support content to pull answers from a single source.
- Visual Customization: Layup lets teams adjust colors, icons, and interface details to match their product design.
- One-Line Deployment: Layup installs through a single line of code and goes live in under five minutes.
What can Layup do?
- onboard new users
- create in-app product tours
- guide users through a product
- show users new features
- answer user questions in-app
- deploy in-app guidance with one line of code
- connect product documentation to in-app guidance
- track feature adoption
Real-World Applications
A growing software company may roll out a new feature and want every existing customer to notice it without sending a mass email. Layup can run a feature tour that appears only for users who haven’t tried that part of the product yet, giving the team a way to measure adoption directly.
A support team buried in repetitive setup questions might use Layup to handle first-time user guidance automatically. Instead of walking each customer through account setup on a call, the cursor can guide them through it inside the product itself.
A company with multiple pricing tiers may need different users to see different instructions depending on their plan. Layup can adjust what it shows based on permission level, so an admin sees different guidance than a standard user.
A product team preparing for a big account migration might rely on user guidance to keep churn risk low during the transition. The platform can target high-value accounts specifically, walking them through changes before support tickets pile up.
