What is Clay?
Clay is a data enrichment platform that helps businesses find, verify, and update information about potential customers and existing contacts. The platform pulls data from over 150 sources to build comprehensive profiles of companies and people.
Clay addresses the challenge of gathering accurate business data from multiple sources. Sales teams, marketers, and operations professionals use it to automate prospect research, clean customer databases, and launch targeted outreach campaigns.
Features & Benefits
- Data enrichment from 150+ providers – Access contact information, company details, technographics, and firmographics from multiple premium data sources in one platform.
- Claygent AI research – Automate research tasks by having AI agents search public databases, navigate forms, and extract specific data points about companies and contacts.
- Sculptor workflow builder – Create data workflows using natural language commands without technical setup or coding knowledge.
- Intent signals tracking – Monitor job changes, company news, social media mentions, and website visits to identify high-intent prospects.
- Waterfall enrichment – Search multiple data providers sequentially until finding the required information, reducing costs and improving data coverage.
- Email sequencer – Launch personalized email outreach campaigns directly from enriched contact lists with automated follow-ups.
- CRM synchronization – Automatically update and clean customer relationship management systems with fresh data on recurring schedules.
- AI data formatting – Transform and standardize data fields, remove unwanted characters, and ensure consistent formatting across records.
- Conditional workflow logic – Run different enrichment steps based on custom criteria without engineering support.
- Dynamic audience building – Combine signals, enrichment data, and CRM information to create targeted buyer segments.
Real-world applications
Small sales teams may use Clay to build prospecting lists without hiring dedicated researchers. A salesperson could create a workflow that finds companies using specific technologies, enriches contact details for decision-makers, and monitors when those contacts change jobs. This data enrichment platform automatically alerts the rep when a former customer moves to a new company, creating warm outreach opportunities.
Marketing teams might use Clay to segment audiences for account-based campaigns. They can combine website visit data with firmographic information to identify companies showing buying intent. The platform can then sync these high-intent accounts to advertising platforms for retargeting or to the CRM for sales follow-up.
Revenue operations professionals can use Clay to maintain database hygiene across thousands of records. They may set up recurring workflows that verify email deliverability, update job titles, and append missing phone numbers. The data enrichment platform pulls from multiple sources automatically, ensuring the CRM stays current without manual work.
Startup founders may use Clay to identify potential customers by combining signals like funding announcements, hiring patterns, and technology adoption. They can research dozens of companies simultaneously using AI agents, then launch personalized outreach sequences based on the enriched data.
