What is SurveyMonkey?
SurveyMonkey is a customer satisfaction survey software platform that lets teams collect, analyze, and act on feedback from customers, employees, and target audiences. It produces structured survey and form data that organizations use to track satisfaction trends, measure employee engagement, and run market research. An AI-assisted builder generates survey questions from a text prompt, and a library of 500+ expert templates gives teams a ready-made starting point for common use cases like NPS, CSAT, event feedback, and registration forms. SurveyMonkey also functions as an online survey platform for reaching external audiences through a built-in global panel of 335 million people across more than 130 countries. The platform is accessible via web and a free iOS and Android app, and it connects to 200+ third-party tools to fit into existing workflows.
Features & Benefits
- AI Survey Builder: Generate complete, research-quality surveys from a plain-text prompt, with AI producing question wording and structure automatically in under a minute.
- AI Survey Import: Paste an existing survey into the platform and let AI restructure it into a properly formatted survey with the right question types applied.
- Question Type Prediction: Start typing a survey question and let AI automatically predict the best question type to use, whether multiple choice, checkboxes, or ranking.
- Answer Genius: Get expert-recommended answer choices auto-generated for any question and add them with a single click.
- Survey Theme Generation: Upload a logo, image, or brand colors and let AI produce a custom survey theme that matches your visual identity.
- Survey Tips: Get real-time AI feedback on survey structure and question formatting before sending, with recommended fixes flagged automatically.
- 500+ Expert Templates: Start customer satisfaction surveys, employee feedback forms, NPS studies, event registrations, and more from pre-built, research-backed templates.
- Survey Distribution: Send customer feedback surveys by email, web link, embedded form, or direct share, reaching respondents across multiple channels from one dashboard.
- Global Audience Panel: Access a research panel of 335 million verified human respondents in 130+ countries, filtered by demographics like age, income, gender, and location, for targeted market research and concept testing.
- NPS and CSAT Tracking: Run recurring Net Promoter Score and customer satisfaction surveys to monitor loyalty and satisfaction over time with continuous listening programs.
- Employee Feedback Surveys: Build and distribute 360-degree evaluations, engagement surveys, and eNPS studies for HR and people operations teams.
- Online Form Builder: Create and publish registration forms, contact forms, and data collection forms alongside traditional surveys using the same drag-and-drop interface.
- Market Research Tools: Design concept tests, brand studies, and audience research projects, then distribute them to the built-in panel or your own respondent list.
- Quiz Scoring and Results: Turn any survey into a scored quiz, show respondents their results on completion, and view individual and aggregate score statistics.
- Analyze with AI: Ask a chat-based tool questions about survey results and receive insights, charts, and summaries instantly.
- Thematic Analysis: Identify key themes across open-ended text responses and get a structured summary in seconds.
- Sentiment Analysis: Categorize open-ended responses by positive, neutral, or negative sentiment automatically using AI.
- Response Quality Detection: Filter out low-quality responses, including rushed submissions and gibberish answers, before analyzing results.
- Real-Time Reporting: View results as they arrive through dashboards that display response rates, score breakdowns, trend lines, and cross-tabulations.
- Integrations: Connect SurveyMonkey to 200+ third-party platforms to sync feedback data with existing business tools and automate workflows.
- Enterprise Admin and Security: Manage users, control data access, and apply organization-wide settings through centralized admin controls built for larger teams.
Real-World Applications
Customer experience teams can use SurveyMonkey’s customer satisfaction survey software to run continuous listening programs at every stage of the customer journey. A retail brand may send a post-purchase CSAT survey automatically after each transaction, then track score changes month over month using the platform’s trend dashboards. The built-in customer feedback survey templates cover NPS, CSAT, and customer service feedback, making it straightforward to launch a structured program quickly.
HR and people operations teams may rely on the platform to measure employee engagement and run 360-degree performance reviews. An online survey platform with employee-specific templates lets HR managers distribute eNPS studies or pulse surveys to large workforces and analyze results by department or role. The real-time reporting can surface early signals around employee satisfaction before issues escalate.
Market researchers and product teams can use the global audience panel to run concept tests, ad effectiveness studies, or product feedback surveys with targeted demographic groups. A marketing team might test two campaign concepts against women aged 18 to 40 in the US before committing to a full launch. SurveyMonkey offers filtering tools to reach exactly that audience. The AI analysis then highlights which concept scored higher and why.
Event coordinators and operations teams may use the online form builder to handle registration, collect attendee preferences, and gather post-event feedback. A company running a corporate conference can build a registration form, send a pre-event survey to gauge session interest, and follow up with a customer feedback survey after the event, managing all three from one platform.
