What is Brand24?
Brand24 is a social listening tool that tracks online mentions across social media, news, blogs, forums, podcasts, reviews, and more for brands of any size. It pulls data from over 25 million sources in real time. The tool surfaces what people are saying about a brand, product, or competitor across the web. AI-powered analysis turns that raw mention data into sentiment scores, trends, and digestible insights. Brand24 also supports hashtag tracking, reach measurement, and automated reporting. A mobile app is available for monitoring on the go.
Brand24 Video
Features & Benefits
- Mention Monitoring: track brand mentions across 25 million+ online sources in real time, including social media, news sites, blogs, forums, review platforms, podcasts, and video.
- Sentiment Analysis: classify mentions as positive, negative, or neutral using AI-powered sentiment detection across 108 languages.
- AI Insights: distill large volumes of social listening data into actionable summaries and trend reports.
- Brand Assistant: interact with an AI assistant to query and explore brand mention data directly.
- AI Visibility Tracking: measure how often a brand appears in AI-generated responses and search results.
- Reach and Awareness Metrics: quantify the reach and engagement of mentions to measure brand awareness over time.
- Hashtag Tracking: monitor hashtag performance, measure reach, and track mention volume for specific campaigns.
- Competitor Analysis: benchmark brand performance against competitors using the same mention and reach metrics.
- Context of Discussion: generate word clouds from mention clusters to surface dominant conversation themes.
- Automated Reporting: schedule and share reports covering PR coverage, reach, sentiment, and engagement metrics.
- Influencer Identification: find influential voices driving conversation around tracked keywords and hashtags.
- Integrations: connect Brand24 data with external tools via available integrations.
Real-World Applications
A marketing team running a product launch can use Brand24 as a social listening tool to track how the campaign lands in real time. They can monitor hashtag reach, measure engagement across platforms, and catch negative sentiment before it spreads. The data feeds directly into post-campaign reports without manual aggregation.
PR professionals handling online reputation management can set up real-time alerts for brand mentions across news, forums, and review sites. When a negative story picks up traction, they can see it early and respond before it escalates. Brand24 also surfaces the sources driving the most reach, so response efforts go to the right places.
Agencies managing multiple clients can run parallel social listening projects from one account. Each project tracks a separate brand or keyword set, with individual reports ready to share. Competitive analysis data lets them show clients how their share of voice compares to key rivals.
A SaaS company doing ongoing market research can use Brand24 to surface honest customer feedback from Reddit threads, review platforms, and public forums. That social media monitoring data reveals what users actually say, not just what they say in surveys. Product and customer success teams can use those insights to prioritize roadmap decisions.
