What is Klaviyo?
Klaviyo is a marketing automation platform built for B2C brands that sell through ecommerce and retail channels. It unifies customer data, email, SMS, WhatsApp, RCS, mobile push, and social messaging into a single system. Teams use it to trigger behavior-based campaigns across channels without switching between separate tools. The platform also includes a built-in customer data platform, helpdesk, AI agents, review management, and marketing analytics. Klaviyo processes an average of 3.7 billion events per day and holds over 8 billion customer profiles across its network.
Features & Benefits
- Omnichannel campaign automation – Build automated workflows that send messages across email, SMS, WhatsApp, RCS, mobile push, and social channels based on real-time customer behavior and purchase data.
- Composer (AI campaign builder) – Generate complete on-brand campaigns from a single text prompt. The AI agent writes copy, selects images, and assembles layouts based on brand guidelines and past performance data.
- Marketing Agent – Provide a website URL and the AI agent learns from the site to build campaigns, key flows, signup forms, and brand assets within minutes.
- Customer Agent – Deploy an AI-powered customer service agent that resolves support queries autonomously. The agent accesses full customer profiles to recommend products and drive conversions during support interactions.
- Customer data platform (CDP) – Unify behavioral, transactional, and engagement data into real-time customer profiles. Activate segments instantly across every marketing and service channel.
- Audience segmentation – Create dynamic segments based on purchase history, browsing behavior, predictive analytics, and engagement patterns. Segments update in real time as customer data changes.
- Helpdesk – Manage customer support tickets from a centralized inbox with full visibility into each customer’s order history, past messages, and profile data.
- Customer Hub – Offer customers a self-service portal where they can track orders, manage subscriptions, initiate returns, and find answers without contacting support.
- Marketing analytics – Track attributed revenue, campaign performance, and channel ROI from a single dashboard. Benchmark results against industry peers.
- Review management – Collect and display product reviews. Use review data to build social proof and feed it back into segmentation and campaign targeting.
- Email templates – Access a library of pre-built, customizable email templates. Edit with a drag-and-drop builder or use AI to generate designs.
- Web forms – Capture leads and grow subscriber lists with embedded forms, popups, and flyouts that trigger based on visitor behavior.
- Image Remix – Generate AI-powered image variations from existing product photos for use across campaigns and channels.
- Integrations – Connect with 350+ third-party apps spanning ecommerce platforms, payment processors, advertising networks, loyalty programs, and shipping providers.
Real-World Applications
Ecommerce brands running stores on Shopify, WooCommerce, or BigCommerce may use Klaviyo as their marketing automation platform to replace separate email, SMS, and analytics tools. The unified data layer means abandoned cart flows, post-purchase sequences, and win-back campaigns can pull from the same customer profile rather than syncing data between disconnected systems.
Retail and direct-to-consumer brands with high order volumes can use the Customer Agent to handle routine support queries without adding headcount. Because the AI agent has access to full order and profile data, it can process refund requests, recommend related products, and upsell during live conversations. This makes the marketing automation platform double as a revenue-generating service tool.
Subscription-based businesses may find the Customer Hub useful for reducing support ticket volume. Customers can manage their own subscriptions, pause deliveries, or swap products through a self-service portal. This frees support teams to focus on complex issues while keeping churn-related interactions within the same marketing automation platform.
Marketing teams preparing for peak seasons like Black Friday and Cyber Monday can use the Composer to generate campaign assets quickly. Rather than briefing designers and copywriters separately, a single prompt produces ready-to-send emails with brand-consistent visuals and copy. Teams that need a marketing automation platform operational on a short timeline can also use the Marketing Agent to set up core flows and forms from just a URL.
