What is Zapier?
Zapier is workflow automation software that connects 9,000+ apps and lets teams automate repetitive tasks without writing code. Users build Zaps — automated workflows with a trigger and one or more actions. Each Zap moves data between apps and executes tasks automatically when a specified event occurs. Zapier also includes AI agents, AI chatbots, data tables, custom forms, and an MCP server. These connect AI tools to the full app ecosystem. Individuals, small businesses, and enterprise teams use Zapier to eliminate manual work. Use cases span sales, marketing, IT, HR, customer support, and operations.
Features & Benefits
- Zaps (automated workflows) – Build multi-step workflow automation with triggers and one or more actions. No code required.
- Filters and Paths – Run Zaps only when data meets defined conditions (Filter) or create conditional branches within a workflow (Paths). Direct automation flows based on any criteria.
- Formatter – Transform data formats within any workflow. Fix dates, clean text, manipulate numbers, and reformat values automatically.
- Global variables – Store key values such as API keys or email templates once and apply them across all Zaps. Update in one place and changes apply everywhere.
- AI workflow automation – Add AI steps to any Zap to process, classify, enrich, or generate content. Connect 400+ AI tools including ChatGPT, Claude, and Gemini to any of Zapier’s 9,000+ app integrations.
- AI by Zapier – Pull AI into Zaps without needing an API key. Extract data, generate content, and analyze information with AI built directly into the workflow. Zapier generates the prompt automatically.
- AI code steps – Generate JavaScript or Python code steps in plain language. Describe the logic needed and AI writes the code.
- Zapier Agents – Build custom AI agents that take actions across connected apps autonomously. Agents browse the web, use live data sources, and complete multi-step tasks without manual input.
- AI Chatbots – Build custom AI-powered chatbots trained on the user’s own data. Embed them in websites, connect them to Zaps, and use them for lead capture, customer support, and employee onboarding.
- Zapier Canvas – Plan and map workflow automation visually with AI assistance. Turn ideas into fully automated systems from a visual canvas.
- Zapier Copilot – Build Zaps, generate code steps, map fields, and troubleshoot errors with an AI assistant built into the workflow editor.
- Tables – Store and manage data that powers automations. Tables actions do not count toward task usage. Supports linked records for relational data workflows and AI-powered field enrichment.
- Forms – Create custom forms and web apps that trigger automated workflows. Supports conditional logic, file uploads, custom branding, managed access, and custom domains. No coding required.
- Zapier MCP – Connect AI tools to Zapier’s 9,000+ app integrations via the Model Context Protocol. Each MCP tool call uses two tasks from the plan’s quota.
- Webhooks – Build custom integrations that connect any app to Zapier workflow automation software using webhooks.
- Functions – Write and deploy custom code steps directly within a workflow using a web-based IDE.
- Autoreplay – Automatically retry failed tasks due to temporary errors or downtime. Zaps stay running without manual intervention.
- Version control – Test Zap changes safely and roll back to a previous version instantly. Supports version comparison side by side.
- 9,000+ app integrations – Connect apps across CRM, email, project management, e-commerce, marketing, finance, HR, and more. Includes Salesforce, HubSpot, Slack, Google Workspace, Notion, Jira, Zendesk, Shopify, and thousands of others.
- Team collaboration – Share Zaps, folders, and app connections across team members with custom permissions, approval workflows, and role-based access.
- Security and compliance – Enterprise-grade, advanced admin permissions, audit logs, observability, and VPC peering for enterprise deployments.
Real-World Applications
Marketing teams can use Zapier workflow automation software to connect lead capture forms, CRMs, email platforms, and ad tools. All feed into a single automated pipeline. New leads are automatically enriched, routed, tagged, and added to the right CRM sequence. No manual data entry required. Slate Magazine confirmed using Zapier to generate 2,000+ new leads per month with 100+ hours saved.
Sales and RevOps teams can use Zapier to automate lead handoffs and enrich incoming leads. Route them to the right rep and trigger follow-up sequences based on CRM activity. Vendasta confirmed a USD 1 million increase in pipeline revenue. Zapier removed 282 days of manual work per year and freed reps to focus on closing.
IT and operations teams can use Zapier’s no-code workflow automation software to build internal tools and automate ticket routing. Employee onboarding workflows run without engineering resources. Okta confirmed that 13% of support escalations are fully automated with Zapier, saving 10 minutes per escalation. Remote’s IT team of three uses Zapier to automate the equivalent of 2,200+ days of work per month.
Enterprise organizations can use Zapier as an AI orchestration platform to deploy workflow automation software at scale across every department. Zapier Agents handle autonomous tasks while Zaps manage structured process automation. The MCP server connects AI tools directly to the full app ecosystem. Enterprise controls give IT teams the governance needed to deploy AI automation organization-wide.
