What is Wrike?
Wrike is project management software that helps teams plan, execute, and track work across projects and portfolios. It combines task management, resource planning, workflow automation, and AI-powered analytics in a single platform. It serves teams of all sizes — from small groups to enterprises with 20,000+ users — across marketing, product, IT, creative, and operations functions.
Features & Benefits
- Generative AI (Work Intelligence®) – Generate project plans, task descriptions, and idea documents from prompts; use AI agents to autonomously execute multi-step workflows including risk monitoring, resource assignment, and status updates without manual input.
- AI automations – Build trigger-based workflow rules that automatically assign tasks, update statuses, sync related items, and reduce manual process steps.
- Gantt charts – Build interactive project timelines with task dependencies, milestones, drag-and-drop scheduling, critical path visualization, and baseline snapshots to track plan drift over time.
- Project views – View work as Kanban boards, Gantt charts, calendars, tables, chart views, or Scrum boards; toggle between views without changing underlying data.
- Wrike Whiteboard – Run visual collaboration sessions using an infinite whiteboard powered by Klaxoon; includes interactive tools like dot-voting and Q&A, connected directly to the Wrike workspace.
- Dynamic request forms – Capture and route incoming work requests from internal and external stakeholders using forms with conditional logic; automatically convert submissions into tasks.
- Resource planning – View team capacity in workload charts; book hours against specific team members or job roles; reallocate tasks when bandwidth is uneven; estimate effort per task to forecast delivery.
- Proofing and approvals – Annotate and review files directly in the platform; compare versions side by side; route approvals to internal or external reviewers with a configurable approval chain.
- Dashboards and reporting – Build custom dashboards with drag-and-drop widgets; run real-time reports with filters and scheduling; access advanced analytics and BI views to track performance against benchmarks.
- Time tracking and budgeting – Log hours against tasks and projects; monitor planned vs. actual costs; set hourly rates and generate invoices directly from tracked time.
- Blueprints and templates – Save recurring tasks, projects, and folder structures as blueprints to replicate without rebuilding; access prebuilt templates by team or use case.
- Wrike Datahub – Connect external data sources to enrich tasks and projects; use live data to power automations, dashboards, and reporting.
- Cross-tagging – Assign tasks and folders to multiple spaces simultaneously so each team gets full visibility without duplicating work items.
- Custom item types – Configure workspace terminology, task fields, and item structures to match each team’s specific process.
- Mobile and desktop apps – Review and approve assets, check project progress, and run reports from iOS and Android devices.
- Integrations – Connect with 400+ applications including CRM, communication, file storage, and development tools; extend further with Wrike Integrate for unlimited custom connections, Wrike Sync for two-way data sync, and an open API for custom builds.
- Access controls and permissions – Manage user types, access roles, locked spaces, user groups, SSO, 2FA, and audit reports to control data visibility across the organization.
Real-World Applications
Marketing teams running multi-channel campaigns can use Wrike to manage the entire workflow from brief to approval. Request forms capture incoming work automatically, so nothing arrives via email and gets missed. Proofing tools let stakeholders annotate assets directly, cutting revision cycles. Teams tracking campaign performance can pull real-time dashboards without leaving the platform.
Creative and design teams that handle high volumes of client deliverables may find Wrike’s version comparison and approval chains reduce the back-and-forth common in creative production. The Adobe Creative Cloud extension lets designers receive briefs and submit work for review without switching apps. For agencies managing multiple client accounts, cross-tagging keeps each client’s work visible in a separate space without duplicating tasks.
Product and engineering teams using Agile or Scrum methodologies can manage sprints with Kanban boards and backlog prioritization, then shift to Gantt view for release planning. Two-way sync with Jira and GitHub keeps development work aligned with broader project timelines. The AI agent builder can handle routine status updates and resource assignments, freeing project managers to focus on higher-priority decisions.
PMOs and enterprise operations teams overseeing large portfolios can use Wrike for portfolio-level visibility across departments and geographies. Workload charts flag overburdened team members before delivery is at risk. Budget tracking alongside time logs gives finance teams the data needed for accurate client invoicing. For organizations moving off Microsoft Project, Wrike supports dependency mapping, critical path analysis, and Gantt baselines — covering the core planning capabilities enterprise project managers rely on.
