What is QoQo?
QoQo is an AI-powered UX design tool that generates structured research and discovery outputs from user input. It helps designers, agencies, and teams move through the early stages of the UX process faster — producing personas, journey maps, interview scripts, and UX copy without starting from scratch. The tool runs as a Figma plugin and is built on OpenAI’s technology.
UX discovery work is time-consuming and often resource-heavy. QoQo gives solo designers and small teams access to organized, research-backed outputs that would otherwise require dedicated UX researchers or more project time.
Features & Benefits
- User persona generation – Generate structured persona cards covering user goals, needs, motivations, frustrations, and tasks based on your project input.
- Journey mapping – Build user journey maps that outline how a target user moves through an experience.
- Information architecture – Generate structural frameworks for organizing content and navigation within a product.
- Affinity mapping – Produce grouped insights that help identify patterns across user data.
- UX copywriting – Generate interface copy and microcopy directly within the design workflow.
- Design brief generation – Identify challenges, risks, and key elements for a structured design brief.
- User interview scripts – Generate ready-to-use scripts for conducting user interviews.
- Discovery questionnaires – Produce questionnaires suited to the early discovery phase of a project.
- Document chat – Interact with uploaded documents using a chat interface to extract relevant insights.
- Chat assistant – Ask questions and explore ideas through a conversational AI interface.
- History – Access previously generated outputs within the tool.
- Copy to clipboard – Export any generated content directly to the clipboard.
- Make it a sticky note – Convert outputs into sticky note format for use in collaborative design workflows.
- Figma plugin – Runs natively inside Figma for direct integration into existing design workflows.
Real-World Applications
Freelance UX designers taking on multiple projects at once can use QoQo to cut down the time spent on the discovery phase. Instead of building personas manually or writing interview scripts from scratch, they can generate a working draft in seconds and spend more time on actual design decisions. This makes it practical for designers who need to move fast without skipping foundational UX steps.
Design agencies working with clients on tight budgets often struggle to justify the time cost of full discovery sprints. QoQo can help teams produce research artifacts quickly, making it easier to present structured thinking to clients early without overextending hours. It may also reduce the back-and-forth that comes from undefined user goals at the start of a project.
Startups and internal product teams without dedicated UX researchers may find QoQo useful for closing the gap between what they know about their users and what they need to know before building. Generating affinity maps, journey maps, or discovery questionnaires quickly can help a small team move toward a design draft or MVP with more confidence and less guesswork.
UX educators and students working through the research and discovery process can use QoQo to explore how different user types might be framed and documented. Generating and comparing multiple personas or journey maps based on different input parameters can support learning around how user context shapes design decisions.
