What is Lightfeed?
Lightfeed is a competitor analysis tool built for retailers and consumer brands. It tracks competitor pricing, promotions, MAP violations, product assortment, and SEO across more than 1,000 retail chains at the store level. Manufacturers, brands, and retailers use this competitor analysis platform to monitor the competition and make faster pricing and positioning decisions.
This competitor analysis platform collects store-level data across home improvement, CPG, hardware, and consumer goods categories. It covers major chains and regional retailers, matching competitor SKUs automatically and surfacing changes as they happen.
Features & Benefits
- Competitor Price Tracking — monitor prices, sales, and promotions across retail chains and individual store locations in real time
- MAP Violation Detection — identify retailers selling below minimum advertised price thresholds and receive alerts when violations occur across the distribution network
- Product Matching and Discovery — automatically match the same SKU sold across multiple retailers and surface comparable products customers compare online
- SEO Intelligence — track competitor keyword rankings, discover keyword gaps, and analyze product listing content strategies across retail sites
- Pricing Intelligence Dashboard — compare competitor prices side by side, track price changes over time, and build data-driven pricing strategies
- Promotional Monitoring — detect competitor promotions and discount events across retailer chains as they go live
- AI-Powered Data Extraction — automatically extract product titles, categories, attributes, pricing, and promotional data from competitor pages using AI
- Store-Level Data — access pricing and inventory data at the individual store location level across 1,000+ retailers
Real-World Applications
Brands selling through retail distribution can use Lightfeed for MAP monitoring across their dealer network. When a violation is detected, the platform flags it with severity level and retailer details. Brand teams get the evidence they need to act quickly and protect dealer relationships.
Pricing and category managers may use Lightfeed for price monitoring across competitor locations. Price changes, promotional events, and seasonal discounts become visible as they happen. This competitor analysis tool removes the manual work of spot-checking competitor sites. It replaces that with continuous, automated tracking across hundreds of stores simultaneously.
Manufacturers entering new retail channels can use the product discovery feature to understand how their SKUs compare against competitors. Automatic product matching identifies where the same item appears across retailers and at what price. This gives sourcing and sales teams a clear view of market positioning before negotiating terms with new retail partners. For competitive intelligence at the SKU level, Lightfeed provides store-level granularity that broad market research tools cannot match.
SEO and e-commerce teams can use this competitor analysis platform to close keyword gaps against retail competitors. The platform identifies which search terms competitors rank for and where a brand’s product listings fall short. Teams can analyze competitor content patterns and optimize their own listings to improve organic visibility across retail search results.
