What is Campaign Monitor?

Campaign Monitor is an email marketing platform that gives businesses the tools to build and send branded email campaigns to their subscriber lists. It covers the full range of email marketing work: designing emails from scratch, automating customer journeys, personalizing messages with subscriber data, sending triggered transactional emails, and tracking campaign performance. The platform also supports SMS marketing, making it a combined email and text messaging solution for teams that want to reach their audience across both channels. A website builder is available for businesses that want to manage their web presence and email campaigns from the same place. Signup forms in multiple formats, including pop-ups, embedded forms, landing pages, and hosted signup pages, give businesses a way to grow their subscriber lists directly from their websites or ad campaigns.

Features & Benefits

• Drag-and-Drop Email Builder: Build fully branded email campaigns using a visual editor that pulls your brand colors and logo from your website URL. Choose from pre-designed templates or build from scratch, with options to lock sections for team use and preview rendering across desktop, mobile, and major email clients.
• HTML Email Editor: Write and upload your own HTML templates for complete creative control over email design and code.
• Transactional Email: Send triggered emails based on customer actions such as purchases or donations. Transactional emails are designed and tested with the same builder used for marketing campaigns and tracked with open rates, click-through rates, and delivery logs. Campaign Monitor’s transactional infrastructure is designed to achieve a 99% delivery rate based on internal data.
• SMS Marketing: Send text message campaigns to subscribers in the USA, Canada, Australia, and the UK. Manage email and SMS campaigns from the same platform. Real-time reporting tracks SMS campaign performance.
• Marketing Automation: Create automated customer journeys using a visual journey designer. Prebuilt journey options cover common use cases and can be reviewed and activated directly. Automation triggers are based on subscriber behavior and data.
• Email Segmentation: Build targeted audience segments using custom data fields such as location, interests, and behavior. An AI-powered Segment Mapper lets you describe the audience you want to reach in plain language and maps it into a working segment automatically. Engagement segments separate active subscribers from inactive ones for targeted re-engagement campaigns.
• Email Personalization: Deliver personalized email content using customer data connected from your website, business apps, and e-commerce platform. Dynamic content adapts what each subscriber sees based on their data. Send time optimization uses subscriber engagement data to deliver each email at the best time for that individual. Time zone sending delivers emails at the same local time in each recipient’s location.
• Signup Form Builder: Create hosted signup pages, hosted landing pages, embedded forms, and pop-up forms to grow your subscriber list. Each form format supports full design customization. Built-in form reporting tracks views, subscriptions, and conversion rates.
• AI Email Booster: Scan a draft email and receive AI-generated recommendations for improving design and copy based on industry best practices. Review and apply suggestions individually.
• AI Writer: Generate email copy drafts, brainstorm ideas, adapt copy for different audiences, condense longer text into short-form content, and refine CTAs.
• A/B Testing: Test different subject lines, copy variations, and CTAs across subscriber segments to identify which version drives better engagement.
• Link Review: Automatically scan emails before sending and flag broken or outdated hyperlinks for review.
• Email Analytics: Track opens, clicks, shares, bounces, and geographic engagement across campaigns, automated journeys, and transactional emails through interactive dashboards. A non-human click filter removes bot-generated activity from reports for cleaner data. Connect to third-party analytics tools to see email performance alongside other marketing channels.
• Marketing Monitor: Get real-time performance insights measured against industry benchmarks with suggested tactics. Apply recommended tactics and track their impact over time.
• Website Builder: Build a business website from templates or with AI assistance. SSL and hosting are included. Connect to Google Analytics or use built-in website performance metrics. Signup forms and email campaigns connect directly to the website.
• Integrations: Connect to hundreds of third-party apps including e-commerce platforms, CRMs, and websites through pre-built integrations.

What can Campaign Monitor do?

• Send branded email newsletters to a subscriber list
• Build automated welcome email sequences for new subscribers
• Send abandoned cart emails triggered by customer behavior
• Set up drip email campaigns for lead nurturing
• Segment an email list by location, behavior, or purchase history
• Personalize email content for each subscriber using customer data
• Schedule emails to send at each recipient’s local time
• A/B test subject lines to improve open rates
• Track email open rates, click rates, and bounce rates
• Send transactional emails for order confirmations and receipts
• Send SMS campaigns to subscribers in the US, UK, Canada, and Australia
• Build a popup form to grow an email list from a website
• Create a landing page for an ad campaign or lead magnet
• Check emails for broken links before sending
• Generate email copy with an AI writing tool

Real-World Applications

Retail businesses may use Campaign Monitor’s email marketing platform to run product promotion campaigns and post-purchase follow-up sequences. A clothing retailer, for example, could segment subscribers by past purchase category and send each group relevant product recommendations. Automated abandoned cart emails can trigger when a customer leaves items in a checkout without completing the purchase.

Nonprofits and event-driven organizations might rely on Campaign Monitor’s email marketing platform to communicate with donors, volunteers, and ticket buyers. Email campaigns can announce fundraising drives, confirm event registrations through transactional emails, and re-engage lapsed donors through targeted campaigns built around engagement segments.

Small service businesses such as local gyms, salons, or restaurants can use Campaign Monitor for email marketing that keeps their customer base informed about promotions, schedule changes, and seasonal offers. The signup form builder gives these businesses a way to collect email addresses directly from their website or social media landing pages, feeding new subscribers into automated welcome journeys.

Marketing agencies managing campaigns for multiple clients may find the template locking and brand import tools useful for maintaining consistent branding across client accounts. The analytics suite gives agency teams the data they need to report on campaign performance, compare email results against other channels, and make adjustments based on subscriber engagement patterns.