AI Tools

Frase: SEO Content Optimization Tool

Frase AI SEO writing and optimization

Frase is a versatile platform designed to streamline the SEO content creation process. It leverages AI technology to assist users in writing content that is optimized for Google’s search algorithms. Primarily, Frase functions as an AI writer, an SEO research tool, and a content optimizer. This article provides a comprehensive overview of Frase, including its key features, real-world applications, pricing structure, limitations, concerns, and potential future developments.


Frase is a web-based tool that integrates AI capabilities with SEO research to facilitate the creation of high-ranking content on Google. It is not just an AI writer; it also encompasses features for SEO research, content outlining, and optimization. By simplifying the journey from keyword identification to final content draft, Frase aims to make the content creation process quicker and more efficient.

Features & Benefits

  • AI Writer: Generates AI-driven content by incorporating facts and background research from search results.
  • SEO Research: Offers capabilities to analyze search competitors, helping users create optimized content outlines.
  • Content Research: Enables users to perform SERP research, analyzing and summarizing content from top search results.
  • Outline Builder: Assists in quickly curating content outlines using AI or manually from SERP headings, with an intuitive drag-and-drop interface.
  • Content Optimization: Provides a topic model to assess content against competitors, suggesting related topics and keyword frequencies.
  • Collaboration Tools: Simplifies teamwork with in-product tools designed for effective collaboration among users and freelancers.

Real-world Applications

Frase can be beneficial across various industries, including digital marketing, content creation, SEO consultancy, and online publishing. It is particularly useful for bloggers, SEO professionals, and marketing teams looking to improve their website’s search engine ranking. By automating the research and outline creation process, Frase is also valuable for freelance writers and agencies that produce large volumes of content.

Pricing & Discount

Frase offers a 5-day trial for $1, allowing users to explore its features. The detailed pricing structure post-trial is as follows:

Plan TypeMonthly PricePaid Annualy
(per month)
User SeatsArticles Optimization LimitPro Add-On ($35/mo)
Solo$14.99$12.661Up to 4 articlesNot included
Basic$44.99$38.251Up to 30 articlesNot included
(+$25/mo per extra seat)

Frase Pro Add-On Features

  • Keyword Search Volume: Access to monthly search volume data for keywords.
  • SERP Data Enrichment: Insights on domain authority and backlink data for top search results.
  • Unlimited Frase AI Writer: Generate content without limits.

Frase Features (all pricing plans)

  • Automated Content Briefs: Generate detailed SEO content briefs.
  • Share Documents Easily: Editable links for writers (not included in Solo Plan).
  • Google Search Console Integration: Site-wide content analytics.
  • Content Scoring: Guide writers to optimize articles for target keywords.
  • Project Status Settings: Track assignment completion.
  • Custom Templates: Create guidelines and AI writer customizations.
  • Content Editor: Full-featured word processor.
  • Team Project Folders: Organize documents for teams or clients.
  • Outline Builder: Compose outlines using various data sources.


While Frase offers a range of tools for SEO content creation, it may have limitations in terms of language support, customization for niche industries, and the depth of content analysis compared to manual research. Additionally, reliance on AI-generated content may require further human editing to ensure uniqueness and brand voice consistency.


Users may have concerns about data privacy and the originality of AI-generated content. There’s also the challenge of ensuring that the AI content aligns with the latest SEO trends and Google algorithms. Usability and compatibility with other digital marketing tools may also be considerations for some users.

Potential Future Developments

Frase could potentially integrate more advanced AI models for content generation, offer greater customization for specific industries, and enhance its analytics features. Further development in language support and integration with other digital marketing platforms could also be on the horizon, based on industry trends and user feedback.

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