What is Delve AI?
Delve AI is an AI-powered platform that generates data-driven customer journeys, personas, and audience insights automatically. It pulls from first-party and public data sources to help businesses understand who their customers are, how they behave, and where they drop off. Marketing teams, researchers, and agencies use it to map customer journeys, build buyer personas, and run synthetic market research — without manual data collection or traditional survey cycles.
Features & Benefits
- Persona generation – Automatically build customer, website, social, competitor, employee, and research personas using connected data sources and AI-driven segmentation.
- Customer journey maps – Visualize how key audience segments interact across touchpoints, from awareness through conversion, using real behavioral and CRM data.
- Digital twin software – Engage interactively with AI-generated personas by asking them questions, simulating responses, and exploring customer motivations on demand.
- Synthetic research – Run surveys and interviews using AI personas in place of hard-to-reach respondents, returning results in minutes at scale.
- Marketing advisor – Convert audience insights into channel-specific campaign recommendations with dynamic updates as data changes.
- Ideal customer profile (ICP) generation – Combine insights across multiple data segments to produce in-depth ICPs for targeting and positioning.
- Audience segmentation – Automatically segment audiences by behavior, value, and demographics, including e-commerce cohorts such as repeat buyers and one-time purchasers.
- CRM and platform integrations – Connect HubSpot, Salesforce, Klaviyo, Shopify, Stripe, Google Analytics, Google Search Console, and Similarweb to build personas from live data.
- Competitor persona analysis – Analyze competitor audiences using Similarweb and Moz link data to uncover targeting gaps and strategic opportunities.
- Multi-language support – Generate personas and customer journeys for business websites in major non-English languages including French, German, Spanish, Japanese, Chinese, and Arabic.
- Collaboration tools – Access persona insights and receive real-time alerts directly within Slack.
Real-World Applications
E-commerce brands can use Delve AI to map customer journeys across their full buyer lifecycle. By connecting Shopify or Stripe data, teams can compare segments such as high-value repeat buyers against one-time purchasers and identify where each group drops off. This kind of journey analysis can inform decisions around retargeting, email sequencing, and product page optimization without requiring a dedicated research team.
B2B and SaaS companies exploring how to build an ideal customer profile may find the ICP generation feature useful for aligning sales and marketing around shared audience definitions. Pulling from CRM data in HubSpot or Salesforce, Delve AI can surface behavioral and firmographic patterns across customer segments, giving revenue teams a clearer picture of which accounts to prioritize.
Marketing agencies managing multiple clients can run synthetic research to gather audience insights quickly, particularly when client budgets or timelines don’t allow for traditional focus groups or surveys. AI personas can stand in for hard-to-reach demographics, helping agencies test messaging assumptions and generate data-backed recommendations across channels.
Businesses looking to understand competitor audiences can connect Similarweb data to generate competitor personas and map how rival customer journeys compare to their own. This type of analysis can support positioning decisions, content strategy, and paid media targeting — especially for teams entering new markets or launching against established players.
