What is Alura?
Alura is an Etsy SEO platform that helps sellers find the right keywords, optimize their listings, and grow their shop traffic. It covers the full range of Etsy SEO work, from keyword research and listing scoring to competitor analysis and product discovery. Sellers can also manage email marketing campaigns and automate Pinterest posting from inside the platform. A Chrome extension lets you pull keyword and product data while browsing Etsy directly.
Features & Benefits
- Keyword Research: Find high-demand, low-competition keywords for listings using data pulled directly from Etsy. See views, favorites, estimated sales, and competition level for each keyword. Google Trends data is also integrated to show how a keyword performs over time.
- Product Research: Search across 60 million Etsy listings to identify best-selling products in any niche. Analyze sales estimates, competition levels, and listing data to spot product opportunities before entering a niche.
- Competitor Research: Pull detailed stats on any Etsy shop, including best-selling products, estimated sales, pricing strategies, and shop policies. Generate reports on any shop’s performance to inform your own approach.
- Listing Optimization: Score your listings from 1 to 100 based on Etsy’s seller handbook. Get a checklist of specific improvements for your title, photos, description, and tags. Re-score your listing after making changes to track progress.
- A/B Testing: Test different images, titles, and prices against each other to find the combination that converts best.
- Email Marketing: Build a customer email list and send regular or automated campaigns. Use a drag-and-drop editor with customizable templates. Apply smart tags to personalize each message. Track open rates, sales, and campaign performance from a dashboard.
- Pinterest Marketing: Automatically pin Etsy listings to Pinterest to drive organic traffic. Schedule pins, customize images and aspect ratios, and track performance by impressions, clicks, and audience demographics.
- Customer Followups: Send automated follow-up messages to customers after purchase to request reviews and encourage repeat orders. Use smart tags to personalize each message.
- AI Customer Support: Train an AI assistant to handle incoming customer messages on your behalf.
- Etsy Ads Management: Automatically reduce wasted ad spend and maximize return on ad spend for Etsy ad campaigns.
- Shop Analytics: Track profits, monitor Etsy fees, and view the overall financial health of your shop from a single dashboard.
- Chrome Extension: Access Alura’s keyword and product research tools while browsing Etsy. View listing data, estimated sales, and tags without leaving the Etsy interface.
- Free Tools: Includes an Etsy fee calculator, privacy policy generator, top seller directory, and top listings browser at no cost.
What can Alura do?
- Find keywords with high demand and low competition on Etsy
- Check how competitive a keyword is on Etsy
- Analyze a competitor’s Etsy shop
- See best-selling products in an Etsy niche
- Get a listing quality score on Etsy
- Improve Etsy listing tags and titles
- Automate follow-up messages to Etsy customers
- Send email campaigns to Etsy customers
- Pin Etsy listings to Pinterest automatically
- Track Etsy shop profit and fees
- Run A/B tests on Etsy listing images and prices
- Calculate Etsy seller fees
Real-World Applications
A handmade jewelry shop owner putting serious effort into Etsy SEO can use Alura’s keyword research and listing scoring tools to find tags that shoppers actually search for and identify exactly where their listings fall short. Seeing competition and demand data side by side makes it much easier to prioritize which keywords are worth targeting instead of guessing.
Print-on-demand sellers who want to pick the right niches before committing to new designs may find the product research tools especially useful. Browsing 60 million Etsy listings for estimated sales and competition data helps narrow down which product categories have room to grow, saving time that would otherwise go toward testing products that don’t sell.
Shop owners who have built up a customer base over time can put the email marketing tools to work driving repeat purchases. Behavior-based automation triggers messages at the right moment in a customer’s journey, and the template editor makes it practical to run ongoing campaigns without building each one from scratch.
Sellers who want to get their products in front of buyers beyond Etsy may find the Pinterest marketing feature a straightforward way to expand reach. Listings convert automatically to pins on a set schedule, and performance data shows which pins drive the most clicks back to the shop, making it possible to do real Etsy SEO work across multiple platforms without managing each one manually.
