What is Postiz?
Postiz is a social media management platform that lets individuals, teams, and businesses plan, create, and publish content across 30+ networks. A built-in AI agent handles the full content workflow. Give it a prompt and it drafts the post, generates a matching image or video, and schedules everything without manual steps. The social media management platform covers X, LinkedIn, Instagram, Facebook, TikTok, YouTube, Reddit, Pinterest, Threads, Bluesky, Discord, Telegram, Twitch, Medium, WordPress, and more. Content can go out to one channel or many, each with its own version of the copy and media. Teams can collaborate on drafts, approvals, and scheduling from a shared calendar. For those who want to go further, Postiz connects to AI assistants like Claude and ChatGPT, automation tools like n8n and Zapier, and runs as an open-source self-hostable application.
Features & Benefits
- Post Scheduler: schedule posts to 30+ social networks from a visual calendar; set precise publish times for individual posts or plan out entire content campaigns in advance; set evergreen posts to repeat on a chosen cadence so top-performing content keeps going out.
- Cross-Poster: write a post once and send it to multiple channels; preview and adjust copy, media, or hashtags per platform before it goes out so each version fits its network.
- Built-in AI Agent: prompt the agent in plain English to draft captions, generate images or videos, and schedule the finished post end-to-end; the agent handles the full workflow inside the social media management platform without switching between tools.
- AI Image Generator: generate visuals from a text prompt and attach them to any scheduled post.
- AI Video Generator: produce short AI-generated video clips and include them in posts.
- Visual Content Editor: design post graphics using a built-in canvas tool without switching to an external design app.
- Threaded Posts: create multi-part posts with sequential comments each carrying its own media; Postiz converts the thread to the native format of each target platform automatically.
- Auto Actions: trigger automatic likes, comments, or reposts when a post hits a specific engagement milestone.
- RSS Auto-Posting: pull content from any RSS feed and publish it as social posts on a set schedule; useful for turning a blog, newsletter, or podcast into a steady posting cadence.
- Analytics Dashboard: track impressions, likes, comments, shares, reach, and engagement rate across all connected channels; compare performance across networks side by side; pull analytics per channel or per individual post.
- Team Collaboration: invite unlimited team members with Admin or Member roles; drafts, scheduled posts, and approvals stay on a shared calendar so nothing gets missed.
- Multi-Brand Workspaces: organize connected accounts into separate groups so each brand or client has its own calendar, channels, and analytics.
- Platform-Specific Settings: apply platform-native options such as Reddit flairs, YouTube playlists, Pinterest boards, and LinkedIn company pages; settings are queryable per connected account.
- MCP Server and CLI: connect AI assistants like Claude or ChatGPT to Postiz via MCP and let them draft, schedule, and publish through plain-language prompts; the CLI gives developers and automation teams full control from the terminal with structured JSON output.
- Integrations: connect to n8n, Make.com, Zapier, and other automation tools via public REST API and webhooks.
- Self-Hosting: deploy on your own infrastructure using Docker, Docker Compose, or Helm.
What can Postiz do?
- Schedule social media posts across multiple platforms
- Cross-post content to LinkedIn, Instagram, X, and TikTok
- Generate social media captions with AI
- Create images for social media posts with AI
- Generate short videos for social posts
- Draft and schedule a post from a single AI prompt
- Create threaded posts with multiple comments and media
- Recycle and repeat evergreen social media posts
- Auto-post from an RSS feed to social media
- Track engagement and reach across all social channels
- Manage multiple brands from one account
- Post to social media from Claude or ChatGPT using MCP
- Automate social media posting with n8n or Make.com
- Self-host a social media scheduling tool
Real-World Applications
A solo creator publishing daily across X, LinkedIn, and Instagram can use Postiz to draft an entire week of content in one session. The built-in AI agent takes a single prompt and returns a caption, a generated image, and a scheduled post ready to go. This end-to-end workflow inside the social media management platform removes the back-and-forth between a writing tool, a design tool, and a scheduler. Evergreen posts can be set to repeat on a fixed cadence so top-performing content keeps circulating without manual effort.
Small businesses that post regularly across multiple channels may find the cross-posting feature and visual calendar enough to replace several disconnected tools. A product update, a promotion, or a seasonal announcement can go out to every connected network with per-platform adjustments made before anything is sent. The analytics dashboard shows which channels and posts are actually performing so future content decisions are based on real data rather than guesswork.
Marketing teams and agencies managing multiple client accounts can use the multi-brand workspace feature to keep each brand’s calendar, content, and analytics cleanly separated. Team members can draft and review content without stepping on each other’s work. The approval workflow keeps a human in the loop before anything goes live, which matters when publishing on behalf of clients who need sign-off on messaging.
Developers and automation teams can connect Postiz to existing workflows through CLI, REST API, or MCP server. A new article published to a CMS can trigger a post across all connected channels automatically. AI assistants like Claude can receive a plain-language instruction and handle the full posting sequence without a dashboard. These capabilities make the social media management platform usable as backend infrastructure for teams running high-volume or fully automated publishing pipelines.
