What is Arcads?
Arcads is a video ads platform that uses AI actors and generative video to produce ad content for marketing teams. It covers UGC-style ads, product videos, shorts, and platform-specific formats for Facebook, TikTok, and YouTube. The tool gives marketers access to a library of over 1,000 AI actors, or lets them generate a custom AI avatar. Video ads can be edited, translated, captioned, and extended inside the platform. A workflow canvas lets teams build, test, and scale ad production together.
Features & Benefits
- AI UGC Video Generator: Generate user-generated-content-style video ads using AI actors from a library of 1,000+ options. Produce realistic on-camera ad content without live shoots.
- AI Avatar Creator: Generate a custom AI actor face and make it hold a product, display an app, or wear clothing. Build a branded on-camera presence for video ads from scratch.
- AI Actor Library: Access over 1,000 pre-built AI actors to appear in video ads. Select by look, style, or fit for the target audience.
- Product Video Generator: Create video ads that feature and showcase physical or digital products using AI-generated visuals.
- Facebook Ad Generator: Produce video ads formatted and optimized for Facebook ad placements directly inside the platform.
- TikTok Ad Generator: Generate short-form video ads built for TikTok’s format and audience.
- YouTube Video Generator: Create longer-form video ad content sized and structured for YouTube placements.
- AI Shorts Generator: Produce short video content formatted for short-form channels and feeds.
- Text to Speech: Convert written scripts into voiceover audio for use in video ads.
- AI Lip-Sync: Sync AI actor mouth movement to any audio track. Apply translated or replaced audio to existing video without re-shooting.
- Video Translation: Translate video ads into more than 30 languages with synced audio and lip movement.
- Emotion Control: Direct the on-screen performance of AI actors by describing the desired emotional delivery in text.
- Actor Swap: Replace the AI actor in an existing video ad without rebuilding the whole asset.
- Caption Generator: Add subtitles and on-screen text to video ads inside the platform.
- Background Remover: Remove and replace the background of video footage inside the platform.
- Camera Angle Control: Adjust the camera perspective of AI-generated video content.
- Video Extender: Lengthen existing video ad clips using AI generation.
- Frame Extractor: Pull individual frames from video content for use as static assets.
- Workflow Canvas: Bring ad creation steps into one shared infinite canvas. Teams can build, test, and scale video ads production together.
- Ad Presets: Start from ready-made ad format templates built for performance marketing use cases.
What can Arcads do?
- Create AI UGC video ads without filming
- Generate a custom AI avatar for ads
- Make a product video with AI actors
- Produce Facebook video ads with AI
- Create TikTok ads with AI actors
- Generate YouTube video ads with AI
- Translate a video ad into another language
- Lip-sync a video to a new audio track
- Swap the actor in an existing video ad
- Add captions to a video ad
- Remove the background from a video
- Convert a script to voiceover audio
- Generate short-form video ads for social media
- Build an ad production workflow for a team
Real-World Applications
E-commerce brands running paid social can use Arcads to produce video ads at volume without hiring actors or booking studios. A skincare brand, for example, might generate multiple UGC-style video ads featuring different AI actors speaking to different customer pain points. Each variation tests a different hook or demographic angle across Facebook and TikTok ad sets.
Mobile app studios and SaaS companies that advertise on multiple platforms may use the platform to produce channel-specific video ads from a single script. The TikTok format, the Facebook format, and a YouTube pre-roll can each come from the same source material, with platform-appropriate edits applied inside Arcads.
Marketing agencies managing accounts across multiple clients and geographies can use the translation and lip-sync features to localize video ads into 30-plus languages. An agency running campaigns in Europe or Latin America might adapt a single English-language video ad across five or six markets without re-shooting or re-casting.
Performance marketers focused on creative testing may use the workflow canvas to build and manage multiple video ads variations in parallel. The actor swap and emotion control tools let teams iterate on existing assets quickly, changing delivery or casting without starting from scratch each time.
