What is Wati?
Wati is a platform that helps businesses streamline communication, marketing, sales, and support through WhatsApp. It offers tools like chatbots, shared inboxes, and campaign management to personalize customer interactions and improve efficiency. Businesses can also manage Instagram DMs from the same dashboard, consolidating customer interactions in one place.
Features & Benefits
- Broadcast Campaigns: Send targeted WhatsApp messages to engage audiences and nurture customer relationships.
- Chatbots: Create no-code chatbots for instant responses and efficient mass communication.
- Shared Team Inbox: Share customer support tasks across teams with context from pre-built integrations.
- Instagram DMs: Manage and automate Instagram direct messages alongside WhatsApp conversations.
- Click-to-WhatsApp Ads: Direct traffic from ads to WhatsApp and track engagement.
- WhatsApp Catalog: Showcase products on WhatsApp for a better shopping experience.
Platforms
- Web app
Tasks
- Automate WhatsApp messages
- Manage WhatsApp and Instagram conversations
- Create and deploy chatbots
- Run click-to-WhatsApp ad campaigns
- Display and manage product catalogs on WhatsApp
Integrations
- Zoho CRM, Shopify, WooCommerce, Zapier, HubSpot, Pabbly Connect, Make (Integromat), WhatsApp Shop, Chat Backup, Google Sheet Sender, Klaviyo, Zoho Flow.
Real-world Applications
Businesses can use Wati for a variety of purposes. A marketing team might send personalized WhatsApp broadcasts to announce special promotions. They could segment customers based on their buying habits to send tailored messages that boost sales.
Customer support teams benefit from the shared inbox, where multiple agents can respond to queries in one place. For instance, an e-commerce business can use Wati’s WhatsApp Catalog to showcase products, share order updates, and handle post-sales support efficiently.
Educational institutions can use automated chatbots to share information about admissions or courses, reducing the workload of staff. Similarly, healthcare providers can automate appointment confirmations and reminders, ensuring a seamless experience for patients.
A fun application might be a virtual “shopping assistant” that helps users browse a WhatsApp catalog, offering witty suggestions based on user queries!
