What is Reply?
Reply is an AI sales tool that automates outbound prospecting and multichannel outreach for B2B sales teams. It combines a built-in contact database, AI-generated messaging, and multi-step sequences across email, LinkedIn, calls, SMS, and WhatsApp. Sales reps, SDR teams, founders, and lead generation agencies use Reply to find prospects, send personalized campaigns, handle replies, and book meetings. The platform replaces manual prospecting workflows with AI-driven automation across the full outreach cycle.
Features & Benefits
- Multichannel sequences – Build automated outreach sequences that combine email, LinkedIn, phone calls, SMS, and WhatsApp in a single workflow. Use conditional logic to adapt each sequence based on how prospects interact with messages.
- AI SDR agent (Jason AI) – Deploy an autonomous AI sales tool that finds prospects, crafts personalized messages, handles replies, and books meetings without manual input. Operate Jason in Autopilot mode for full automation or Copilot mode for human approval before sending. Supports 50+ languages with native-level personalization.
- B2B contact database – Access over 1 billion verified B2B contacts across 60+ million companies in 150+ countries. Filter by intent signals, tech stack, hiring activity, revenue, and 16+ other criteria. Auto-update outreach lists based on ideal customer profile definitions.
- AI email personalization – Generate personalized email copy using AI variables that reference each prospect’s company context, role, and recent activity. Choose from multiple AI engines for message generation. Create and store reusable sales playbooks with custom prompts and templates.
- LinkedIn automation – Automate connection requests, messages, InMails, profile views, post likes, and AI-generated voice messages in your own voice. Enrich contacts with LinkedIn URLs for targeting.
- Email deliverability suite – Maintain sender reputation with 30+ tools including email warm-up via MailToaster, SPF/DKIM/DMARC checks, inbox rotation, custom tracking domains, DNS health monitoring, Google Postmaster integration, and randomized sending delays.
- Unified inbox – Manage all inbound replies from email, SMS, and social channels in one view. Let AI handle initial responses, answer basic questions, and route qualified conversations to human reps.
- Meeting scheduling – Book meetings directly through Reply with calendar sync and Calendly integration. AI identifies qualified leads and schedules calls automatically based on availability.
- Contact enrichment and email finder – Use the Findy Chrome extension to find verified email addresses from LinkedIn and Gmail. Enrich existing contact lists with phone numbers, LinkedIn URLs, and additional prospect data.
- Reporting and analytics – Track open rates, reply rates, click-through rates, and conversion rates across all channels. Monitor team performance and export reports for offline analysis.
- Integrations – Connect with Salesforce, HubSpot, Pipedrive, and other CRMs through direct integrations. Extend workflows to 1,000+ apps via Zapier and webhooks. Access API for custom connections and white-label deployments.
Real-World Applications
An SDR team at a B2B SaaS company might use Reply as its primary AI sales tool to scale outbound pipeline generation. The team can define its ideal customer profile, let Jason AI source matching contacts from the built-in database, and launch personalized email and LinkedIn sequences automatically. This approach may help small teams match the output of larger sales organizations without additional hires.
Lead generation agencies managing multiple client accounts can run separate campaigns from one platform. Each client gets dedicated sequences, mailboxes, and reporting. The white-label option and multi-client management features let agencies present outreach under their own brand. Conditional sequences can adapt messaging based on prospect behavior, which may improve cold email response rates across diverse client verticals.
Founders and solopreneurs running outbound sales on their own can use the AI SDR to handle prospecting tasks that would otherwise take hours each day. Jason AI builds and sends multichannel sequences while the founder focuses on closing deals. The meeting scheduling feature books calls directly into the calendar, removing friction from the sales process.
Sales teams expanding into international markets can leverage Reply’s multilingual AI capabilities. Jason AI generates personalized outreach in 50+ languages with culturally appropriate tone. Combined with the global B2B database covering 150+ countries, teams can run localized cold outreach campaigns without hiring region-specific reps. The deliverability suite helps maintain inbox placement across different email providers worldwide.
