Home / Ai Tools / Originality.ai: AI Detection for Content Creators

Ai Tools

Originality.ai: AI Detection for Content Creators

Originality AI detection platform for content creation, SEO, publishing


Originality.ai is an AI detection platform, that offers analysis of textual content. It estimates the probability for a written piece of content to be AI generated. We need tools like Originality.ai because AI has opened the floodgates of written content generation. There are numerous AI tools for writing, copywriting and paraphrasing. Large language models such as GPT and Claude are used for generating infinite amounts of mostly low-quality articles. As part of the SEO war for SERP traffic and conversions, this content is usually rich in keywords and low on value for the readers. Students are “outsmarting” their professors by submitting AI generated essays, which literally defeats the purpose of going to school. We have come to the point where quality AI detection is needed to bring some order. Let’s see how Originality.ai can help us in that situation.

Originality AI Overview

Originality.ai offers a suite of AI detection tools to analyze text for AI generation, plagiarism, and ideal readability levels. It aims to help content creators and publishers:

  • Verify content is written by humans, not AI systems and tools.
  • Check for plagiarism from online sources or paraphrased text.
  • Optimize readability to match high-ranking search engine results.

The Seattle-based startup was founded in 2022 by AI and content experts focused on the needs of professional writers and agencies.

Features & Benefits

AI Detection

The platform uses advanced natural language processing to check if text was generated by AI, with a reported 99% accuracy on systems like GPT-3.5 and 83% for ChatGPT.

  • Tests specifically for current AI models like ChatGPT, GPT-4, and paraphrasing tools.
  • Provides percentage match scores indicating AI content likelihood.
  • Scans bulk/existing content to quantify AI risk across sites.

This allows publishers to control what AI-generated text gets published, avoiding potential search engine penalties.

Plagiarism Checking

Originality.ai scans text against a database of online sources to detect copied or paraphrased content.

  • Checks text against 15+ billion web pages and academic papers.
  • Highlights suspected passages and links to original sources.
  • Provides percentage scores for overall plagiarism.
  • Allows sharing plagiarism reports via link.

The detailed results help content teams pinpoint any unoriginal work during the editorial process.

Readability Analysis

The platform assesses reading ease using validated tests and target grade level guidance based on actual search engine result data.

  • Tests with 4 readability metrics optimized for search: Flesch-Kincaid, Gunning Fog Index, Coleman-Liau Index, and SMOG grade level.
  • Identifies ideal target grade level bands for Google rankings (6-10).
  • Offers a completely free standalone readability tool.

Optimizing readability helps content have the right clarity and sophistication to attract search traffic.

Added Capabilities

On top of its core detection capabilities, Originality.ai provides helpful features for managing teams and demonstrating originality to clients.

  • Team Management – Add/remove users and control access levels for each.
  • Full Site Scans – Scan entire domains to quantify risks.
  • History & Reports – Revisit detailed results for every past scan.
  • Shareable Links – Share verifiable reports via link to prove originality.
  • False Positive Detection – Use free browser extension to visually refute false plagiarism flags.
  • Multilanguage Support – Detect AI-generated or plagiarized text in 15 languages.
  • API Access – Integrate detection capabilities directly into other software platforms.

These tools simplify collaborations and provide transparency into editorial quality for all stakeholders.

Use Cases

Originality.ai serves content teams across different industries that rely on original, high-performing written content.

Content Marketing Agencies

Agencies can use Originality.ai to:

  • Maintain quality standards across large distributed teams.
  • Identify any AI-generated or plagiarized work before clients see it.
  • Share verifiable originality reports with clients.
  • Adapt AI content policies as risks evolve.

Inhouse Content Teams

Corporate marketing teams are using the platform to:

  • Scan contributor-created content at scale for quality risks.
  • Test content farmed out to freelancers or agencies.
  • Quantify risks across company sites as AI tech advances.
  • Set and enforce policies on AI-generated text usage.

Publishers & Journalists

Online publishers and news sites can leverage Originality.ai to:

  • Verify writers’ claims of original reporting.
  • Guard against any unoriginal syndicated or wire content.
  • Maintain high editorial standards as AI text generation advances.

The detailed detection data helps facilitate practical AI policies for written works across domains.

Pricing & Plans

Free Trial

If you want to have a test drive with Originality, you can do so via its Chrome extension. It should be enough to use AI detection on a text of about 500 words.

Paid plans

Originality.ai offers pay-as-you-go pricing starting at $0.01 per 100 words scanned, along with a monthly subscription plan:

FeaturePay-as-you-goBase Subscription
Price💰 $30 one-time💰 $14.95/month
Credits💳 3000💳 2000
1 Credit Scans✅ 100 Words✅ 100 Words
Additional Credits💲 $0.01/credit💲 $0.01/credit
Expiry⏰ 2 years⏰ 1 month (renews)
AI Scan✔️ Yes✔️ Yes
Plagiarism Scan✔️ Yes✔️ Yes
Readability Scan✔️ Yes✔️ Yes
Scan History📅 30 Days📅 Unlimited
File Upload📂 docx, doc, pdf📂 docx, doc, pdf
Shareable Reports📤 Yes📤 Yes
API❌ No✔️ Yes
Full Site Scans❌ No✔️ Yes
Scan from URL❌ No✔️ Yes
Team Management❌ No✔️ Yes
Tag Scans❌ No✔️ Yes
Access To Future Features❌ No✔️ Yes
  • Credits renew each month and expire if unused. 1 credit scans 100 words.
  • Add-on credit packs available (ex: 5,000 credits for $49.95)
  • Free 50 credit trial for Chrome extension users
  • Custom enterprise plans available

Volume discounts apply for annual subscriptions. Nonprofits and academic institutions can request discounted access.

Compared to pay-as-you-go detection tools, Originality.ai provides value through bulk scan pricing, advanced team controls, full history access, and shareable reporting.


While Originality.ai offers advanced detection capabilities, a few limitations exist:

  • English Only – AI and plagiarism detection currently limited to English language content only.
  • False Positives – AI classifier can occasionally misidentify human text as AI-generated, with reported 2-3% false positive rate in testing.
  • Google Alignment – While optimized for search, readability scoring does not guarantee Google rankings.
  • New AI Models – Detection accuracy may decline with continual advances in AI language systems until re-trained.

Continued model training, localization, and false positive reduction efforts can help strengthen Originality.ai capabilities over time.


As with any AI or plagiarism detection system, there are ethical concerns to consider around Originality.ai practices:

  • Reliance on proprietary black-box algorithms makes results difficult to audit or contest.
  • Automated plagiarism flagging can carry inherit biases against particular languages and cultures.
  • Large-scale content scanning enables potential text data collection by the company.
  • Could allow overzealous identification of human creativity as AI-generated.

To guard against misuse, content creators should:

  • Retain authorship rights over written works.
  • Review all detection reports manually to overturn any false flags.
  • Request removal of stored text data as desired.

Overall, cautious use of statistical text analysis is advised over fully automated decision-making around creative works.

The Future of AI Detection

As generative AI continues advancing at a rapid pace, expecting even more accurate text generation capabilities, platforms like Originality.ai will need to continually evolve to keep pace.

Some potential developments on the horizon include:

  • Custom Model Training – Adapting detection algorithms specifically to an organization’s typical content patterns.
  • Tone & Style Analysis – Looking beyond textual patterns to identify unique human voice fingerprints.
  • Semantic Insights – Moving from statistical to contextual semantic analysis for more meaningful results.
  • Multimedia Capabilities – Expanding from text to identify AI-generated images, video, and audio.

Maintaining human-level contextual understanding will be the fundamental challenge for all AI detectors in the years ahead. With impeccable ethics and sufficient transparency, responsible AI detection offers great value for protecting creative professionals in our increasingly AI-augmented world.

Workflow Integration

Integrating Originality.ai into your content workflow can offer a seamless way to ensure the quality and originality of written content. Given its robust API capabilities, Originality.ai can be plugged into content management systems (CMS) used by large publishers, writing agencies, and online marketplaces. If you’re using tools for SEO optimization, the Originality.ai API can work in tandem to refine keyword density while ensuring content originality. The Chrome extension makes it convenient for editorial teams to run quick scans, and the 50 free credits offer an accessible way for small teams or individual writers to test the system.

With features like paraphrase detection and multi-model accuracy tests against various versions of GPT, Originality.ai offers a comprehensive AI detection system. Its focus on reducing false positives down to industry-leading levels ensures that quality human-written content is not mistakenly flagged. These capabilities make it ideal for academic settings as well, where educators can incorporate it into their plagiarism-detection workflows.

If you’re an agency, defining whether it’s acceptable for writers to use AI tools is crucial. Originality.ai can serve as the backbone of your policy, allowing you to transparently communicate the originality of your content to clients. For individual writers and students, the platform offers tools to prove the originality of their work, thus reducing the risk of false accusations.

Suggested Integration Points:

  1. Content Submission Stage: Integrate Originality.ai API to scan content as it is submitted by writers to the CMS.
  2. Editorial Review: Use the Chrome Extension for spot-checks during the editorial review process.
  3. Post-publication Audits: For large publishers who archive vast amounts of content, a scheduled Originality.ai scan can ensure ongoing content integrity.
  4. Academic Submission Portals: Integrate the API into academic submission platforms to scan student papers during the submission process.

By adopting Originality.ai at these various stages, you can build a more resilient and trusted content ecosystem.

What is AI-Generated Content?

AI-generated content refers to any text created by artificial intelligence systems like ChatGPT, Claude, and Bard with little to no human input.

This AI-written text can take many forms:

  • Articles on any topic when given just a prompt or outline
  • Marketing and advertising copy based on product/service details
  • Social media posts tailored to specific platforms or audiences
  • Research reports synthesizing data points and scientific papers
  • Responses to customer questions or emails
  • Fictional stories, dialogues, lyrics, and poetry based on creative guidance
  • Summaries of long-form content like books, lectures, articles
  • Natural-language translations of content in another language

The latest AI models can produce remarkably human-like writing for all of these use cases. High-quality AI-generated content poses new challenges for detection and management.

Impact of AI-Generated Content

The rise of AI-generated text from systems like ChatGPT, Claude or Bard has significant implications across many industries reliant on original high quality written content. As AI detection tools like Originality.ai emerge, what are the broader impacts we can expect?


  • Questions over verifying sources and truthfulness of reporting
  • Risk of propagating misinformation spread through AI
  • Maintaining integrity as generative writing speeds news cycle

Scientific Publishing

  • Guarding against fabricated experimental data or plagiarized work
  • Ensuring proper peer review remains intact
  • Upholding standards of reproducibility and falsifiability


  • Verifying original student work amidst generative essay writing
  • Rethinking assessments toward critical thinking over rote answers
  • Teaching students ethical discernment as creators and consumers of AI

Marketing Content

  • Preserving authentic brand voice and style versus generic AI tone
  • Avoiding duplication of existing content assets across channels
  • Automating production while protecting creative roles

Literature & Entertainment

  • Maintaining monetary incentives for human creatives
  • Updating copyright laws around AI-generated characters and plots
  • Allowing AI to expand creative possibilities versus replace authors

Monetization in general

AI-generated content is getting so good that it’s starting to mess with how human creatives make money. Whether you’re writing articles or making music, you’re now competing with algorithms that can mimic your work but do it way faster and cheaper.

This isn’t just a buzzkill for freelancers; it’s shaking up entire industries. Imagine platforms ditching human talent because an AI can churn out similar stuff for next to nothing. Not cool, right?

That’s where Originality AI steps in. It’s like a bouncer at the club, but for your content. It spots AI-generated stuff and kicks it to the curb, making sure the spotlight stays on human creativity.

And it’s not just about keeping things fair; it’s about the bigger picture. We’re talking ethical questions, industry standards, the works. So, AI detection is becoming less of a ‘nice-to-have’ and more of a ‘must-have’ to keep creative fields from turning into the wild west.

Reliable ai detection will be critical for protecting integrity in written works. But we must also re-examine assumptions, incentives, and processes that shape content creation as AI capabilities grow.

Read More about AI:
AI Tools Explorer
Share to...