Infogram: Data Visualization Platform

What is Infogram?

Infogram is a data visualization platform that lets individuals and teams turn raw numbers into interactive charts, maps, infographics, reports, dashboards, slides, tables, and posters. The platform produces content that viewers can actively explore, not just read. Static spreadsheets and dense tables are hard to scan; a data visualization platform like Infogram converts that same data into visual formats audiences can click through, hover over, and navigate on their own. It covers over 35 chart types, more than 800 map templates, and a full set of AI tools that generate and suggest visuals from your input. Projects can be shared as live embeds, downloaded as MP4 or GIF files, or published directly to external sites and presentations. Teams can start from a blank canvas or choose from a library of pre-built templates covering infographics, election themes, reports, social media graphics, and more.

Features & Benefits

• AI Infographic Maker: use Infogram’s AI to convert a text prompt or uploaded image into a finished infographic, making data visualization work faster from the first step.
• AI Chart and Graph Generation: generate charts and graphs automatically from your data using AI, so the data visualization platform handles chart construction rather than the user building it manually.
• AI Chart Recommendations: receive AI-powered suggestions for the best chart type based on your dataset, so the format fits the data rather than forcing a default.
• Interactive Charts: build animated bar charts, line graphs, pie charts, scatter plots, bubble charts, treemaps, funnel charts, dual-axis charts, radial charts, word clouds, Gantt charts, and more with hover effects, scroll-activated animations, and clickable legends that let viewers filter data on their own.
• Interactive Maps: create geographic visualizations from over 800 map templates, with tooltips for added context, zoomable interfaces, and clickable layers for toggling between data sets; custom map configurations are available for specific regions and themes.
• Interactive Infographics: design full infographics with embedded charts, animated elements, hover tooltips, and tabbed sections that organize multiple data sets into a navigable layout.
• Reports: produce multi-page, data-rich reports that combine charts, maps, text, and branded visuals in a single shareable document.
• Dashboards: build live dashboards that display key metrics using connected data sources, with layouts built for ongoing monitoring rather than one-time presentation.
• Slides: design presentation decks with interactive charts and maps embedded directly into each slide.
• Posters and Social Media Graphics: create static and animated visuals sized for print posters, LinkedIn, Instagram, Facebook, X, and other platforms.
• Animations: add zoom, bounce, flip, fade, and slide effects to any object in a project, including text, images, and data elements.
• Hover Tooltips and Callouts: attach tooltip boxes and callout annotations to charts, maps, and images that surface additional data when a viewer interacts with a specific element.
• Page Linking: insert internal navigation links within a project so viewers can jump between sections directly.
• Tabs: group related charts under labeled tabs within a single project to keep multi-dataset content organized without splitting it across separate files.
• GIFs and Stickers: embed animated GIFs and stickers into any project to add motion to otherwise static content areas.
• Data Import: bring in data from spreadsheets, connected sources, or PDF files; the platform converts imported data directly into editable chart datasets.
• Auto Layout: apply automatic alignment and spacing tools to position content elements consistently without manual adjustment.
• Brand Kit: upload logos, fonts, and color palettes to a centralized brand kit that applies your visual identity across every project automatically.
• Team Templates: create and share locked templates across a team so every member produces branded, consistently structured content.
• Royalty-Free Asset Library: access a built-in library of images, icons, and design elements for use in any project without sourcing assets externally.
• Advanced Editing Tools: use background removal, image masking, color gradients, color picking, and content auto-alignment to refine the appearance of individual elements.
• Embeds: publish any project as a responsive embed that updates automatically when the source is edited; embeds work on websites, blogs, and external platforms.
• MP4 and GIF Download: export completed projects as video files or animated GIFs for use outside the platform.
• Content Engagement Analytics: track how audiences interact with published projects, including view counts and engagement behavior, to evaluate content performance.
• Real-Time Collaboration: work on the same project simultaneously with other team members, with changes visible across the session.
• Integrations: connect with third-party tools and data sources to pull live data into charts and keep published content current.
• Accessibility: produce content that meets WCAG 2.2 standards for viewers who rely on assistive technology.

Real-World Applications

News and media teams that publish data stories online can use Infogram to produce interactive election maps, economic trend charts, and demographic breakdowns that embed directly into articles. When a reader hovers over a county on an election map, a tooltip surfaces vote counts without the reader leaving the page. That kind of data visualization work keeps audiences engaged with published content longer and reduces the friction of exploring complex datasets.

Marketing and communications teams may find Infogram useful for producing branded reports, campaign performance dashboards, and social media graphics that carry a consistent visual identity. A company publishing a quarterly benchmark report can apply its brand kit across every chart and page, then share the finished document as a live embed or export it for distribution. The same data visualization platform handles the LinkedIn post graphic, the internal slide deck, and the downloadable PDF summary without switching tools.

Nonprofits, government agencies, and education organizations can use Infogram to make public-facing data more accessible. An annual impact report covering program reach across multiple regions might combine a choropleth map, an animated bar chart showing year-over-year growth, and a tabbed layout separating program categories. Each element in that data visualization platform output can be explored independently by the audience, which makes dense institutional data easier for general audiences to read.

Research and analytics teams may use Infogram to turn raw outputs into visual deliverables that non-technical stakeholders can interpret. A data analyst preparing a competitive landscape summary can import a spreadsheet, let the AI chart recommendations select the right format, and embed the result directly into a presentation. The data visualization platform handles the formatting so the analyst can focus on the findings rather than chart construction.