What is Frase?
Frase is an SEO content tool that helps users create, optimize, and monitor content for search engine optimization. It guides content teams to write articles that perform well on Google and AI platforms like ChatGPT and Perplexity. Frase combines traditional search engine optimization with generative engine optimization (GEO) to improve visibility across search engines and AI tools. Users can research keywords, analyze competitors, and generate optimized content from a single platform.
Features & Benefits
- AI-powered content writer – Generate long-form articles optimized for search engine optimization and AI search.
- Real-time SEO scoring – Monitor and improve your content with live feedback as you write.
- Keyword research tools – Discover high-value keywords and topics from competitor analysis and SERP data.
- GEO optimization – Improve your content for visibility in AI platforms like ChatGPT and Perplexity.
- Search intent analysis – Understand what users are searching for and create targeted content.
- Content opportunity alerts – Get notified when content performance drops or pages need updates.
- Brand voice enforcement – Maintain consistent tone and messaging across all AI-generated content.
- SERP competitor breakdown – Analyze the top-ranking pages and replicate winning strategies.
- AI search tracking – Track brand mentions and content citations across five major AI platforms.
- Multilingual support – Optimize and publish content in multiple languages with no regional limits.
Frase Platforms
Web app
Frase Integrations
n/a
Real-world applications
A small business owner may use Frase to write SEO-friendly product pages that rank higher in Google results. Using its search engine optimization tools, they can discover long-tail keywords and quickly generate content that answers common customer questions. With real-time SEO scoring, they can fine-tune content to hit performance goals before publishing.
A content marketing manager can monitor brand visibility across ChatGPT, Claude, and Perplexity using Frase’s AI search tracking. If a competitor is being cited more often in AI-generated responses, the manager might identify which prompts triggered those citations and optimize content to fill that gap. This approach helps boost AI visibility and attract referral traffic from AI tools.
Bloggers looking to grow their audience can use Frase to conduct SEO keyword research and analyze top-ranking blog posts in their niche. They might identify content gaps, generate outlines, and write optimized articles in a fraction of the usual time. Frase’s topic suggestions and question-based keyword planner help target real search queries.
Marketing teams might use Frase’s brand voice tools to ensure every piece of AI-generated content stays on message. With clear governance settings, teams can define style guidelines and automate review processes—making it easier to produce high-volume content at scale without losing consistency or quality.
